We all know how challenging and costly it can be to attract new users to your communities. As such, each acquired user is critical to the growth or development of communities. In order to retain them, we continuously strive to provide great content and experiences that your users that cannot find elsewhere, specifically through depth of information, the sense of community and useful feature sets.
It’s with user retention in mind that we are rolling out Enhanced Member Emails as a beta option for forum communities. Enhanced Member Emails are HTML versions of current plain-text emails sent to members, such as welcome, new replies in a subscribed thread, private message notifications and other emails. They strictly use the community’s identity, are designed to improve readability and, ultimately, drive clicks back to the forum community on both desktop or mobile. From our tests, we can expect to see at least two times click thru rates versus plain-text emails. Here’s how Enhanced Member Emails look for various forum systems:
For forum systems that currently send plain-text emails, members will receive Enhanced Member Emails using this design.
For Xenforo systems that are already sending HTML emails, we simply enable optimized viewing on Tapatalk for users on mobile devices.
For the initial beta, we are rolling out this feature for “new replies in a subscribed thread” emails only. Based on your feedback and results, we will continue to tweak and also apply these to other member emails. To get started, simply update to the latest Tapatalk plugin here and we’ll take care of the rest. You can always disable this feature in your Tapatalk dashboard if plain-text emails are working for you, but we hope you’ll find Enhanced Member Emails a great tool for retaining your users and growing your community!