Can Tapatalk improve my Google SEO rankings?

Content from forums is rich and detailed, and as a result, consistently ranks well in Google’s organic results. Having your content ranked highly in Google results has become vital in attracting new members (as well as in getting old members to come back) to your forum.

Last week, Google sent out an important message about pending changes to their ranking algorithm. You can see the announcement here.

There are two key takeaways from the announcement;

  1. Have a mobile-friendly site, and
  2. Sites whose content is an an indexed app will get a boost.

Mobile-Friendly Site

Google is very specific. Starting April 21, 2015, Google “will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Having a mobile-friendly site is now an essential part of maintaining your SEO rankings.

App Indexing

Google also announced that, starting last week, Google “may now surface content from indexed apps more prominently in search.”

Tapatalk was one of the first apps included in Google’s app indexing program. (Google’s May, 2014 announcement of Tapatalk App Indexing.)

What does this all mean? If you have Tapatalk installed for your forum, your content qualifies for indexed content in an app, and therefore, your content will be featured more prominently in search results.

When visiting Google Webmaster Tools you may see a message to approve a “verification request” of your forum content and the Tapatalk app. Click ‘approve’ to take full advantage of the SEO rankings.

Based on the announcement from Google, we can also answer the opening question in this blog post: Yes! Tapatalk can help boost your forum’s SEO rankings.