App Indexing Expands to Safari, Removing Interstitial Ad
Content from forums is rich and detailed, and as a result, consistently ranks well in Google’s organic results. We like to update you on a couple of important developments related to App Indexing and SEO.
App Indexing Expands to include Safari.
Tapatalk was one of Google’s early test partners in app-indexing. Tapatalk has been working with Google since May 2014 and is one of Google’s Featured apps. Google also announced that it “may now surface content from indexed apps more prominently in search.” With Tapatalk installed for your forum, your content qualifies for indexed content in an app, and therefore, your content will be featured more prominently in search results.
With Tapatalk installed for your forum, your content qualifies for indexed content in an app, and therefore, your content will be featured more prominently in mobile search results.
Google App indexing has been available on the Google app for iOS, Chrome for iPhone and iPad. In announcement earlier this month, Google said that beginning November 1st, it would be expanding app indexing to Safari for iOS.
If you have not completed the app indexing verification process, Login to your Tapatalk Dashboard > SEO Dashboard to complete verification to make sure you are taking advantage of the SEO boost.
Also see our Knowledge Base post for additional details on App Indexing and your SEO Dashboard.
Tapatalk Interstitial (Full Screen) Ads retired
A few weeks ago, Google announced that, beginning in November 1, they would demote sites that display app interstitial ads to promote the use of an app. This would include the Tapatalk interstitial, that full screen ad that appears on mobile web.
By updating your Plug-In the interstitial ad will be removed. We strongly recommend that you update your Plug-In by November 1 so your site is not impacted.
These changes were a result of our conversations, and we encourage you to provide feedback on our Site Owner support board.